The person behind the quiz, the delivery, and the AI.

I’m Steve Roy — senior digital delivery leader. Quiz host to thousands. Now helping professionals and teams actually use AI at work. Long suffering Luton Town supporter — which builds more resilience than any leadership course.

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It started with a developer called Tony.

Back in 1999, working at magazine publisher Redwood, whenever anyone had a problem they’d ask superstar developer Anthony Green to fix it. “Asking Tony” became an everyday phrase. So the idea was born — a service where anyone in the world could submit a question and Tony would answer it by email.

By early 2000, asktony.com was getting 3,000 questions a day and attracting serious press interest. Then the dotcom bubble burst. The timing was unfortunate, the idea was sound, and a few years later several companies launched with almost exactly the same model.

Meanwhile, Steve had become the pub quiz host at Redwood. When he left, ex-colleagues started asking him to run quiz nights. Word spread. askTony pivoted from human search engine to quiz night business — and at every event, the host would always call themselves Tony.

As agile gained traction in the late 2000s, delivery consultancy followed. And now, with AI changing how people work, askTony is helping professionals actually use it — practically, without the nonsense.